Ecommerce stores may need to follow specific procedures and techniques to measure their store's performance accurately.
- Choose the right ecommerce metrics to track.
- Ensure your analytics are set up correctly.
- Install Enhanced Ecommerce.
- Track the source of your conversions.
- Build an ecommerce dashboard for ecommerce reports.
- Monitor the conversion rate of your store.
- Gain valuable insights from demographics and interests reporting.
- Optimize default channel grouping.
- Create custom audience segments from customer data.
- Sync your customer segments to email.
- Monitor new sales compared to inventory levels.
- Track the ROI of channels in paid ad campaigns.
- Pay close attention to first-time buyers.
- Generate daily snapshots and scheduled reports.
- Track individual products and product categories over time.
